Attention Deficit Hyperactivity Disorder and Learning Research Paper

Attention Deficit Hyperactivity Disorder and Learning - Research Paper Example Although the disorder is present in both sexes, it is most common in males. ADHD is a disorder where the child has problems with being highly impulsive, exhibiting over-activity or inattentiveness, or some combination of these three aspects (PubMed Health). ADHD is the most commonly diagnosed behavioral disorder in children and the most well studied (Myayes, Bagwell and Erkulwater 1). Children with ADHD tend to have a much higher level of activity than normal children and often act impulsively. The principle of ADHD is heavily debated, as all children show some degree of this behavior, especially in early age (Myayes, Bagwell and Erkulwater 15-16). ADHD is a complex disorder and the exact symptoms that children show can differ significantly from one another (Lougy and Rosenthal 22). This case study considers Alice, a ten-year-old girl who has ADHD and experiences considerable learning difficulties and problems establishing friendships as the result of this disorder. Literature Review Diagnosis of ADHD ADHD has a range of symptoms, which are generally grouped into three categories. These are impulsive behavior, hyperactivity, and lack of attention. There are nine diagnostic symptoms for inattentiveness, five for hyperactivity and three for impulsivity. ADHD is a difficult disorder to diagnose, as many of the behaviors can be associated with other conditions as well as normal behaviors that occur as part of childhood. The complexity of the symptoms means that there are many children who are incorrectly diagnosed with ADHD, and others who have ADHD but have not been diagnosed. One of the difficulties in diagnosing ADHD is that the symptoms are only evident at some points in time, most commonly during school hours. A child with ADHD generally does not show the symptoms during a physician’s visit, and so other people must be the source of this information (Myayes, Bagwell and Erkulwater 5). In fact, children are often first diagnosed with ADHD when they enter school because many of the behaviors associated with ADHD do not appear to be abnormal without the increased demands on attention, sitting still and following a direction that is present in the school environment (Lougy and Rosenthal 22). In addition, ADHD often co-occurs with other disorders, and some of the behavioral symptoms that are part of ADHD also occur as part of other disorders (Myayes, Bagwell and Erkulwater 20).To assist in diagnosis; the American Academy of Pediatrics recommends the following guidelines. That child has at least six symptoms from either impulsivity and hyperactivity, or six from the attention category, some of which began prior to seven years of age.

Feminism and the Importance of Identity Politics Essay Example for Free

Feminism and the Importance of Identity Politics Essay â€Å"To be feminist in any authentic sense of the term is to want for all people, female and male, liberation from sexist role patterns, domination, and oppression†. Bell Hooks succinctly sums up what it means to be a feminist, and yet when we look to the feminist movement and feminist theorizing today, we see a disturbingly different picture. In a social movement founded on equality for all human beings, the patriarchy and its’ power structures have still made a negative impact in the way this movement is shaped and perpetuated, especially in terms of intersectionality and identity politics. Whose voices are heard? What issues are prioritized? Who is considered a â€Å"true† feminist? When we ask how and why issues of identity and intersectionality are relevant to feminist theorizing, the answer is simple. When the true and complex identities of individuals and social groups are ignored, what forms is a limiting and narrow view inherently oppositional to the movement’s foundation and goals. Essentially, ignoring these issues means perpetuating the oppression the movement itself is trying to fight. What follows is a brief analysis on three reasons why feminists should care about identity and individuals with complex identities: 1) addressing oppressions in a movement dedicated to eliminating all oppression, 2) identifying the negative consequences of elision of difference, and 3) recognizing the real importance of intersectionality in terms of survival in the real world, as opposed to simply theorizing in academics. While the feminist movement is explicitly dedicated to fighting racism and any other types of â€Å"isms†, we see that typically marginalized groups continue to be marginalized within the movement. These groups are well aware of this oppression, yet how often their voices are heard or even considered are slim to none. In a statement from Black feminists part of The Combahee River Collective, it is explained that there was â€Å"the need to develop a p olitics that was anti-racist, unlike those of White women, and anti-sexist, unlike those of Black and white men† (CRC: 59). As members of two oppressed groups in society, Black women face the highest obstacles in their pursuit of complete liberation, especially because of the dominant narrative and voices that have typically commandeered the political movement. As Kimberle Crenshaw purports, â€Å"the need to split one’s political energies between two  sometimes opposing groups is a dimension of intersectional disempowerment that men of color and white women seldom confront† (Crenshaw: 85). The intersectional experience of White women have typically dominated the women’s movement as White women have had more accessibility and opportunity to speak out/theorize academically as opposed to Black women. Thus, the experiences of Black women – which are distinguishably different from the White woman’s are essentially absent from the discussion, an issue that is highly problematic as it points to racism and oppression within a social justice movement (not to mention a limited perspective). Feminist theorists and activists must make sure to account for intersectional experiences in order to avoid this hypocrisy. Specifically, White feminists and activists must understand that their role as genuine activists in the movement mandates a need to be educated and literate in Black history and culture, something that the Combahee River Collective has explicitly called for. As they argue, â€Å"eliminating racism in the white women’s movement is by definition work for white women to do, but we will continue to speak to and demand accountability on this issue† (CRC: 63). Being a conscientious and fully aware member of this movement involves more than addressing intersectionality and racism within the movement. Feminist theorists need to identify the importance of 1) making the personal political, and subsequently 2) avoiding the harmful and common elision of differences between and within groups. These two ideas cannot happen or be fully achieved without the other. The first step requires a great deal of honesty and self-reflection, which may come with some discomfort and pain, a reason that many individuals may avoid this introspection. As Mari Matsuda argues in her article, â€Å"by claiming, exploring, and questioning my own identity in an explicit way, I seek truth, and I seek to encourage my students to do the same† (Matsuda: 75). Feminist theorists must consider the value of truth and justice over any type of discomfort or personal guilt that blocks the path towards complete liberation for all. Just as honesty is crucial in terms of oppression within the movement, it is also key in recognizing privilege. Matsuda supports this idea: â€Å"I do not know of any other politics of social change that works other than the one that asks people to explore deeply their own location on the axes of power† (Matsuda:  76). Once one has a certain amount of self-awareness and recognizes their privilege, only then can they be able to avoid ignoring intragroup differences. Ergo, the White woman cannot fully understand the complexity struggle of a Black woman’s experience in the movement if she does not understand her own privilege over the Black woman within the same movement. While intersectionality is quite real in the day-to-day lives of women, feminist theory has typically categorized identity as a limiting either/or dichotomy between â€Å"woman† or â€Å"person of color†, leaving women of color marginalized. In terms of violence against women, Crenshaw argues that this elision of difference is harmful because it is perpetuating the violence by not fully understanding how multiple dimensions of woman’s identity contribute to her experience. For example, in our society ruled by a racist/patriarchal structure and system, battered women of color face poverty and racially discriminatory employment/housing, thus have a much harder time finding shelter and support. The elision of difference can also be harmful because it poses as a threat to solidarity – ignoring intragroup differences simply continue to raise tension between these sub groups and ultimately harms the progress of the movement, which requires everyone to stand with one another. Lastly, feminist theorists must recognize the importance of intersectionality and identity as transcendent issues that go beyond simply theorizing and play a very real role in the lives of women every day. As Crenshaw argues, â€Å"The struggle over incorporating these differences is not a petty or superficial conflict about who gets to sit at the head of the table. In the context of violence, it is sometimes a deadly serious matter of who will survive and who will not† (Crensaw: 89). The commonly shared assumption that battering is a minority problem, for example, exemplifies the issues with ignoring intersectionality/identity. Battering is a human problem, and if a Latina woman cannot get shelter from a husband threatening to kill her multiple times because she can’t prove she is English-proficient, then something is very wrong. These exclusionary policies are inherently oppositional to the goal of human liberation and the women’s movement, and if feminist theorists do not address this, then not only will real change remain absent, but we will continue to lose the lives  of women around the world. These are human beings that deserve to live and exercise their rights; that deserve to celebrate their multi-dimensional identity, instead of suffer from it because feminist theory and societal structure are ignoring them. Feminist theorists, we need you to be honest with yourselves and your privilege. We need you to address the complexity and beauty of every individual, help use these differences to resist against oppression instead of perpetuate it, and ultimately harness and use the full power of group solidarity to truly and genuinely fight for human liberation.

Literature Review Of Companies And Supermarkets

Literature Review Of Companies And Supermarkets As companies/supermarkets have race to introduced technology that enables the customers to get service on their own (Bitner, M. Amy, L. Ostrom and Matthew, L. 2002). Growing number of customers interacted with the technology to create service outcomes instead with a service firm employee (Matthew, L. Amy, L. Ostrom, Robert, I. And Bitner, M. July 2000). The overall affect model is based on the consumers feelings toward the use of technology (Pratibha A. and Dabholkar 1996). The Supermarkets which introduce self-service checkout systems wish to gain rapid acceptance and usage of these technologies by potential consumers. (Jungki, L. and Allaway, A. 2002) According to Merriam-Websters Dictionary (2008), Innovation is a new idea, method or device, or the introduction of something new.Drejer (2002) argues that innovation is more than just invention, that idea cannot be innovative as a pure, it must be put in practice and be commercialized; otherwise it is too earlier to speak of innovation. Blackmon (1996) provide us with the best summary for a context of this research: à ¢Ã¢â€š ¬Ã‚ ¦ technological change is used to describe changes in knowledge that increase the volume of output or allow a qualitatively superior output from a given amount of resources à ¢Ã¢â€š ¬Ã‚ ¦ and thus in driving organizational evolution à ¢Ã¢â€š ¬Ã‚ ¦ The sales profit is a simple conceptual framework chain to linking with the employee satisfaction as well as customer satisfaction and financial performance. This sales profit chain is the relationships between employee and customer satisfaction (Gary, W. and Loveman, 1998). The benefit of the customer retention and satisfaction has been characterized by using the repurchase intention or a factor score of quite a few measures repurchase goal, and price tolerance. So that the purpose to use the customers management strategy that is the based on managing both satisfaction and benefit of customer retention (Narayandas, D. 1998). Performance expectation and the actual performance have major significance in the Evaluation process, as we need to determine the dimension of product and service performance. Most customers do not switch from satisfied seller to their competitors, but, there are several factors that could affect customer behaviour to switch to different service provider such as mistake in core service failure, service encounter failures, variable prices, inconvenience, responsive to service failures, attraction by competitors, ethical behaviours and involuntary switching etc. (Hawkins, Best and Coney, 2004). Retailers need to analyze what makes a new product from the point of view by the customer if customers facing problems understanding the reason behind the introduction of new self-service checkout systems (SSC) they will not use the system. As we launch new self-service systems, we need to analyse the consumer behaviour as well. The consumer should be involved in some way or another at most stages in the introduction of self-service checkout system. Every retail or sales companies should take care of customer wants and needs (Wright, R. 2006). Consumers feel a sense of pleasure in understanding that they have found a unique store that they can, and do, frequent. This suggestion is suggested on the notion of value as a function of both worth (Oliver, 1999) and scarcity. People feel good when they find something of worth that is not easily available the feel good feeling from the ordinary and the mundane, is different from satisfaction in that it consists qualitative effects such as enjoyment and happiness. In contract, satisfaction is an evaluative judgment (Oliver, 1997) and more cognitive in nature (Howard and Sheth, 1969). Satisfaction can be defined as a cognitive evaluation resulting from the fulfilment expectations. Satisfaction is a judgment based on either a cognitive or emotional appraisal, made by the customer whether his or her expectations were met (Oliver, 1997). Positive affect is a pleasurable emotional response (Bogozzi, Gopinath, and Nyer, 1999). If organizations want to consider total customer experience, satisfaction by itself is a weak measurement (Barlow and Maul, 2000) As a result, when a consumer experiences more differentiation value in the store, consumer will be more likely to feel more positive responses toward the store (Holbrook and Hirschman, 1982) The literature in retailing and customer behaviour has identified commitment as ones motivation to keep a relationship with the retailer (Bendapudi and Berry, 1997 and Fournier, 1998).The self-service checkout system (SSC) into the service come across necessitates research to improved understand customers attitudes toward overhaul providers and technologies, and their intentions to employ technology-based facility delivery systems. In this research, the authors build up and experiment three structural models that include a pecking instruct of consumer attitudes toward together the psychological and the technological factors of the come across to better appreciate their intentions to utilize Self Service Technologies. The result indicates that intentions to exercise self-service technologies options are ambitious by manifold, hierarchical attitudes. In calculation to the direct belongings of attitudes toward exact self-service technologies and individual employees, the findings corrob orate that higher direct worldwide attitudes toward service technologies pressure intentions to use self-service technologies. fascinatingly, the findings indicate that heavy self-service technologies users rely more on attitudes toward specific self-service technologies than do light self-service technologies users, who rely more heavily on universal attitudes toward self-service technologies when formative intention to utilize an self-service technologies. (James, M. Matthew, L. Meuter and Carol, F. 2003) Kano Model Analysis: The customer satisfaction model from professor Kano is a marketing and quality management approach that can be used for assessing and establishing customer satisfaction and happiness. Kano model has six categories of customer quality characteristics, but, only the first three specially relate to customer satisfaction. (Kano, 2007) These factors are: Basic factors Excitement factors Performance factors Basic factors The prerequisite factors that will cause dissatisfaction if they are not met, but, do not establish customer satisfaction. If they are fulfilled or cross expectations customer regard this as essential and basic factors contribute to market entrance threshold Excitement factors These requirements if they are met can increase customer level satisfaction, but, if they do not meet the requirements, do not cause customer dissatisfaction. These factors come to customers as surprise and create satisfaction. A company can come out from crowd from competitors in a positive way using these factors. Performance factors These factors are concerned with the performance level. So, we can conclude that customer satisfaction is directly related to the performance level, if the performance level is high, then, customer satisfaction will be met, but, if the performance level is low, cause dissatisfaction. These factors are directly related to customer desires, wants and needs etc. So, company should try to be competitive in a market. (Adapted from Prof. Kano, 1994) Customer point of view in relation to Self Service Checkout System (SSC) Researcher forecasting about the adaptation of the self service checkout system have been gone against the past recommendation, instead, customers are using this technology more and embrace this technology with open arms. Reasons for Supermarket to adopt this technology: Customers do prefer to use their bank cards in privacy and anonymity. Queue awaiting time reduction; Need for self-service; Quick payment; Shoppers feel empowered; Retail market is shifting towards radio frequency identification which will replace the bar code. However this might be a foundation for increasing working hours, as supermarkets not depending on a cashier. Due it is not many research have been done in the UK the USA practise might be relevant for this research and will be in future referred as a compare base. Theoretical Framework Porters competitive advantage theory is a classical and one of the foundational in business literature, however lately it was criticized by some authors (Day and Wensley, 1988 and Hunt and Morgan, 1995). Therefore some complementary concepts have been suggested. In order to reinforce research the Porters value-chain theory was complemented with the more current Value-Network model of Stabell and Fjeldstad (Stabell and Fjeldstad, 1998). Value-chain theory and the value network model are presenting the different activities of a company where value can be configured and added through SSC systems. This model allows the researchers to investigate the different activities of companies on which the implementation of technology-based self-service as an innovation can have an effect. Theoretical Framework Implication In order to fully understand the impact of introducing SSC in ASDA supermarkets it is necessary to look into: role and importance of innovation in a business context, product life cycle connected to SSC; competitive advantage theory and complementary concepts, value chain theory, and finally the importance of customer relationship management in the new self-service economy. Innovation Before we are going to analyze stage it is important to understand what innovation in business context is. The full understanding can be obtained through definition of the term. According to Merriam-Websters Dictionary (2008), Innovation is a new idea, method or device, or the introduction of something new. Drejer (2002) argues that innovation is more than just invention, that idea cannot be innovative as a pure, it must be put in practice and be commercialized; otherwise it is too earlier to speak of innovation. Blackmon (1996) provide us with the best summary for a context of this research: à ¢Ã¢â€š ¬Ã‚ ¦ technological change is used to describe changes in knowledge that increase the volume of output or allow a qualitatively superior output from a given amount of resources à ¢Ã¢â€š ¬Ã‚ ¦ and thus in driving organizational evolution à ¢Ã¢â€š ¬Ã‚ ¦ In the following relation, the innovation in a business context is a product, device, service, programme, service provider, or methods of services delivery that are new, unusual, or in other ways different from those previously used and positively reflects in overall output of the organization in form of added value directly to the organization or its customers. In the case of this research, innovation in form of SSC brings changes into service delivery. In order to understand the impact of the innovation it is necessary to understand to which area of service delivery it related. Dabholkar (2003) made a classification of technology in service delivery with three dimensions. By whom the service is delivered and who operates the technology. Where the service is delivered (at the shop or in customers home); and how the service is delivered. Depending on which category the service belongs to different factors will affect the customers evaluation of the service quality. This classification can be useful in guiding companies in the development of their marketing strategies when implementing SSC systems. Table At service site At customers place Direct contact Customer goes to service site and performs service using technology at service site. E.g. ATM, self-service at retail checkouts. Customer uses technology from home/office to perform service. E.g. internet shopping. Indirect contact Customer goes to service site and uses automated telephone system to perform service. E.g. automated wake-up calls at Hotels. Customer calls automated telephone service from home/office to perform service. E.g. automated ticket-ordering over telephone. Source: Dabholkar, 1994 in Anselmsson, 2001, page 13. Shadowed cell is the relevant technology for this research. Using this type of SSC, the customer goes to the service site and performs the service by using the technology provided at the service site. This implies a greater importance and wider range of quality issues in the interactive marketing function of the organisation. Product/service life Cycle In a business context everything is going through different level, stages of performance. It is similar to the any life development. From the cell of life to the maturity and death, the products are repeating same way from idea to implementation and ultimately death. Particularly in our case the service as well as product must be planned and introduce to employees, customers and eventually be accepted by them. It is crucial for the managers to adjust and control its performance while it goes through different stages. The effect respectively will be also different on different stages. Therefore, considering the life cycle of SSC systems is important when investigating the effects on company competitiveness. Figure: Source Cordiant Technologies Limited The product life cycle tend to go through the five stages of products: Service/product development; Market introduction; Growth stage; Mature stage; Stage of decline. Each stage is different in effectiveness of the product, expenses, revenue, etc. The first stage usually money intensive as there is no sales revenue and all expenses are covered by different organizations activities, in our case no effectiveness gain from reducing cost of operation. Stage two is quite expensive in our case as technological cost is very high. The purchase of the machineries and shops infrastructure adjustments to accommodate it are required. Moreover the staff and customers trainings and special promotions materials must be prepared. The third stage is continuous use of SSC by customers and therefore operational cost reduction becomes positive revenue, which might cover the marketing expenses. The fourth stage is characterised by very low costs of operation as number of customers who is using it increased. The final stage might come as soon as more efficient and productive technology will arrive and current become outdated. (Day, 1981) The progression of a product through these stages is not certain however. Some products may stay in the mature stage forever, for example commodities such as milk, others might not even rich stage of maturity. These products go through their life cycle as marketers marketing mix strategies change. For example, advertising is informative stage of the introduction, maturity stages, winning in the growth and in the decline stage reminder-oriented. In the early stages the promotional budget tends to be highest, and as the product gradually taper off matures and decline. Product characteristics, pricing, distribution also tend to change. (Day, 1981) The concept of product life cycle, applied to Self Service Checkout System (SSC) innovations, has also been introduced as an important concept that also contributes to affecting competitiveness. The Value-Chain Porters value chain framework today still is the accepted language for representing and analyzing the logic of firm-level value creation, and is also a framework for analyzing firm-level competitive strengths and weaknesses. In value chain analysis competitive advantage is understood by these discrete activities of the value creation process that contribute to the firms relation cost place and produce a basis for segregation. These activities are the building blocks from which a product or process is created that is valuable to the firms customers. The different activities have different economics and thus contribute differently to the valuable characteristics of the product or process. The value creating activities in Porters model are divided in two levels. Primary activities consist of directly interact to create and bring value to the customer, while support activities facilitate and develop the performance of the primary activities. Figure: Source: (Porter, 1985, 1990) The primary activity level consists of five actions: inbound logistics, operations, outbound logistics, promotion and sales and service. The maintain actions are procurement, technology growth, human supply management, and firm infrastructure. It is important to note that the different activity categories are not the same as organizational functions. Using the value chain for analysis, costs and assets are assigned to the value activities as a first step, and are further analyzed as structural drivers related to the scale and scope of the firm, linkages across activities, and environmental factors. Cost and value drivers are usually analyzed separately. Moreover, drivers are partly related to internal relationships, partly to external factors, and partly to relationships between internal and external factors as well. The main drivers of value are policy decisions made by product and segment choices when the firm is established or repositioned. (Stabell and Fjeldstad, 1998) According to Porter, the value-creating logic of his value chain with its generic activity categories is valid for firms in all industries. However, he further states that the specific activities that are vital to a firms competitive advantage depend on which industry the firm operates. (Porter, 1985, 1990) Stabell and Fjeldstad (1998) however have investigated the application of the value chain model to a variety of industries and have experienced problems in applying the value chain frame work to more than two-dozen firms. They have found that the value chain is suitable for describing and understanding the value creation logic of manufacturing firms, but that it proves problematic when analyzing activities in service industry firms. They argue that problems arise from difficulty to assign and analyze activities in terms of the five generic primary value chain categories proposed by Porter, leading to unclear explanations of value creation. Therefore, Stabell and Fjeldstad (1998) suggest that the value chain can be considered as one of three generic value configurations to facilitate the understanding and analysis of firm-level value-creation logic for a broad range of industries and firms. The additional two value models besides the value-chain are the value network and the value shop. The importance shop model applies to firms where price is created by mobilizing income and performance to resolve an exacting customer difficulty, for example professional service firms dealing with medicine, law, architecture and engineering. The value network model refers to firms that generate cost by facilitating an organization relationship among their customers using a mediator technology. Stabell and Fjeldstad (1998) also propose alternative presentation formats for both models that represent their unique value creation logic. For the purpose of this research both Porters value chain and Stabell and Fjeldstads value network is of importance. Although Stabell and Fjeldstad state that according to their findings the value chain is mostly useful for manufacturing firms, for our investigation of supermarkets traditional operations, the value chain is most fitting, with one small alteration. However, in also considering the introduction of a new type of service offering through technology-based self-service checkouts, it is found necessary to complement the value chain model with the value network model in order to be able to capture the value adding activities of SSC. The combination of the different value-creating logics, as suggested for this research, has also been proposed by Norman and Ramirez (1993). Since the main purpose of the research is to investigate the effects of SSC in supermarkets, the value network is of central importance, which is discussed in further detail below. The Value Network Value networks use a mediating technology to link clients and customers who wish to be interdependent. According to Stabell and Fjeldstad (1998), the firm provides a networking service through the mediating technology and thus facilitates exchange relationships among customers distributed in space and time. For the consideration of SSC, the value network idea is modified to mean that the firm is the network itself, linking its customers not to each other but to the firm itself, facilitating a more interdependent exchange relationship between the firm and its customers. Customer Satisfaction To measure the customer satisfaction of how your organisation`s `total product` performs in relation to a set of customer requirements. (Gower, 1999) If you like to measure the customer satisfaction of the customers and you need direction exactly what you are measuring. Understanding the concept of customer satisfaction is very easy and can be done by assuming yourself as a customer in a supermarket. Satisfaction is simple. If you get what you wanted and your requirements are met, you are satisfied. The starting point of a customer satisfaction management is to set the objectives. There are different customer satisfaction objectives that can be set. Customers` requirements (important ratings) Customer satisfaction (Satisfaction ratings) Comparison with other organizations PFIs (priorities for improvement) Customer satisfaction index A track able measure of satisfaction The internal perspective Firstly, you should identify customers` requirements and there are many things customers want and need but we need to identify most relative of customer requirements. Secondly, you must measure customer satisfaction. Organisational performance is directly related to customer satisfaction and list of customers` requirements. Thirdly, if you could go a bit further to analyse the customers` requirements as compared to other same organisations. (In our example `supermarket`) This will give you the opportunity to get the benchmarking. By using benchmarking, you could analyse the requirements of your supermarket customers` as satisfied or not satisfied. Fourthly, after getting the customers` satisfaction measures, you can use these measures to produce some survey outcomes and the first of that step is to identify the PFIs (Priorities for improvement) Fifth, you will need to measure the overall customers` satisfaction. We call it a satisfaction index and it will indicate us to monitor progress from the one year to the next for the overall customers` satisfaction. Finally, customers` satisfaction survey has to be done inside the supermarket to know about the understanding of employees about their customers` requirements. It will help any supermarket to indentify that if their employees know about their customers` requirements and can indentify gaps. An internal survey can also be used to help the management to make the decision making process and strategic management. (Gower, 1999) Achieving Customer Satisfaction: Customer satisfaction is measured frequently. Sampling is extensive. Surveys are quantitative as well as qualitative. The measures are taken very seriously. They are reviewed unfailingly by Top management: the development of such measures is taken very seriously as the development of budgetary measures or product reliability measures. Evaluation of people in all functions at all levels is significantly affected by the satisfaction measures. (Tom Peter, a Passion for Excellence) Customer delight seems very credible people say things like: In today`s competitive markets customer satisfaction is no longer enough; you have to delight the customers, give them something they did not expect to keep their business. In customer satisfaction, the link between customer loyalty, customer retention and profitability can make get better customer satisfaction. It has been shown that customer retention can boost profit of the supermarket as it is very easy to keep the existing customers than getting new customers. After getting the trend data and established the satisfaction- loyalty ratio in your market for your organisation, you make some models. Some companies now have `business performance models` based on their customer satisfaction management survey results that have quantified the exact links between customer satisfaction, customer loyalty, sales and profit. They know that how much one percent improvement in customer satisfaction will improve loyalty how much that contributes to profits. Precisely, this is a very powerful forecasting tool. Customer satisfaction Business success Employee satisfaction Customer Retention Figure: (Ch. BABAR 2010) Customer Satisfaction and the Performance: Customer satisfaction can be defined as more loyal customer and it involves emotional and complicated process. Every customer has certain level of product or service expectation and desire. If customer expectation level increased as a result of using that product or service, then, customer experiences satisfaction. (Simon Homburg 1998, Page 44) However, Satisfaction has also recently been described as the emotional reaction to this cognitively defined process of comparison. (Homburg and Rudolph 1995, page 31) In this context, customer experiences that the outcome of the process of comparison will not always give the correct result about the expected satisfaction outcome and actual level of satisfaction outcome. Instead, direct effect of these outcomes or satisfaction levels also interacts with satisfaction. (Bolton et al. 1991 page 376) The customer satisfaction has been in research for long time, mostly research and investigation has been done on the customer satisfaction, but, not on the customer retention. It is the experience and attitude of the employee in closest contact with customers that customers are satisfied, loyal and customer retention has been achieved. The Satisfaction is an a overall attitude of customer towards the service provider (Levesque and McDougall, 1996) The companies are more successful, later research has showed if they adopt customer retention rather than customer satisfaction. (Knox, 1998) Customer satisfaction brings many benefits. Satisfied customers are fewer prices sensitive; they purchase more items, not go to competitors and stay longer. (Zineldin, 2000) Customer satisfaction is directly related with the customer complaint process management. If customer complains more, then, it increases more customer satisfaction. Customer complains about the product or service he/she receives, then, supermarket can achieve more customer satisfaction (Johnston, 2001) The product innovations, staff service, price, convenience and business profile are all determinants of customer satisfaction. (Athanassopoulos, 2000) Later, Bejou et al. (1998) propose that customer satisfaction can be enhanced through relationships, provided they are developed and managed to the customer`s satisfaction Customer retention is not directly related with the customer satisfaction. Sometime customer do not change service provider because of the alternative circumstances, but, customer satisfaction level remain the same. Sometime customers do not have any choice to change their service provider, so, they stick with their existing provider. Hallowell (1996) argues that customer satisfaction cannot produce life time customer loyalty even though customer satisfaction has been increased, but, retention can be related with customer satisfaction. Retention can be understandable as to do business or exchange a commitment to continue with a particular company on an ongoing basis. (Zineldin, 2000) Retaining old customers are easy and cheap to keep as compared to the new customers because they are more loyal and less price sensitive. They keep their loyalty to their existing service provider and do not change their loyalty to the new service provider. It increases customer retention, satisfaction, lower price sensitivity, higher market share, higher productivity and higher efficiencies. (Reichheld, 1995) The authors suggest that in order to retain customers, companies should always change and developing their product and services to meet the ever changing needs of customers. The concept of acquiring, developing and retaining customers from a cognitive and affective perspective, they provide examples of how cognitive and affects are used to increase retention. (Desai and Mahajan, 1998) Customer satisfaction is a direct determining factor in customer loyalty, which, in turn, is a main presentation of customer retention. (Gerpott et al., 2001) Customer satisfaction can be achieved by customer retention. Customer complaint process can increase the level of customer satisfaction that result in customer retention. Employee perspective is also very important with relation of the customers. Individual relationship with the customer can boost the level of customer satisfaction. It is direct related with the mental theories of customer and employee perspectives. Managers should be aware of customer wants and needs as well as employee mental perspective. Different employees keep different level of relationship with the customers that could affect the customer satisfaction and retention level. Therefore, Managers must keep eye into employee/customer relationship and set realistic goals to achieve. (Spreng et al, 1995) Good section Customer Retention Customer retention is directly linked with the customer satisfaction. The framework guide managers to decide which part of customer satisfaction has more collision, which part of customer satisfaction needs to be improve and make strategies to retain existing customers. An individual level model of loyalty and customer retention has been developed, that can be used to predict effects of service level improvement at supermarket. Customer satisfaction has been changed recently from transactional marketing to relationship marketing. (Grà ¶nroos, Sheth and Parvatiyar, 1994) To all marketing activities directed toward establishing, developing, and maintaining successful relational exchanges (Morgan and Hunt, 1994) Customer satisfaction has been treated as essential instrument for the customer retention, has gained significant importance in relational marketing approaches. (Rust and Zahorik, 1993) Kotler sums this up when he states: The key to customer retention is customer satisfaction (Ko

Fetal Alcohol Syndrome (FAS) Essay -- essays research papers

Fetal Alcohol Syndrome (FAS) One of the leading causes of mental retardation in the United States is fetal alcohol syndrome or FAS. Alcohol is the most commonly abused substance by pregnant women because it's legal and socially acceptable. A greater majority of young women are not aware of the complications that are involved with pregnancy. They see pregnancy as a way of bringing a life into the world but do not use the necessary safety measure in their dietary habits to prevent such damage or inhibitions of such a life. By continuing on their drinking binge throughout their pregnancy, they can cause an inexplicable damage to herself and the fetus she is carrying. In my opinion, any amount of alcohol combined with pregnancy can cause devastating effects to the fetus. "Neurobehavioral deficits have been found in infants whose mothers reported fewer than seven standard drinks a week, and the effects of drinking in early pregnancy (the first trimester) are among the more severe of alcohol's effects on the fetus, causing irreversible facial malformations and neurological damage" (Kaskutas & Graves, 2001). Lee Ann Kaskutas and Karen Graves believes that the precision of measurement of how much a woman drinks throughout pregnancy is very important to the assessment of fetal risk (2001). The title of their study, "Pre-pregnancy drinking: How drink size affects risk assessment", can help us conclude that the independent variables are the drink sizes and the dependent variable is the risk assessment. From the introduction section, I have learned that in the United States, American Indians and African Americans are at the highest risk for FAS. Even though there have been advances in research methodology, people can have a misconception on the concept of what is a standard drink. When asked how much they drank on previous surveys, previous participants had a misconception on the drink sizes. "This has implications for FAS risk assessment, as underestimates of alcohol consumptions could lead researchers to conclude that increasingly lower safe thresholds of consumption are called for" (Kaskutas & Graves, 2001). The authors found that half of the subjects under study have underestimated the amount of alcohol in their various drinks. The authors believed that most women ... ...ance on standard drinks results in considerable underestimation of alcohol consumption, especially among the heavier drinkers and those consuming higher alcohol content beverages" (Kaskutas & Graves, 2001). It is concluded in this research that standard drink sizes assume a much smaller size than self-defined drink sizes. The authors did note that this study has several limitations. First, their sample included only few white subjects with no Hispanics, Asians and other ethnic groups. Also, "the vessels methodology should be used with expanded samples to determine whether large drink sizes are represented among other groups of pregnant women" (Kaskutas & Graves, 2001). Future research could include specifications of standard drink size for different types of alcohol when assessing risk for FAS. "Consideration of drink size represents a promising avenue both for alcohol research and for alcohol prevention and education, with pregnant women and more broa dly with the general population" (Kaskutas & Graves, 2001). Reference Kaskutas, L.A., Graves, K. (2001). Pre-pregnancy: How drink sizes affects risk assessment. Addiction, Vol 96(8), 1199-1209.

The Responsibility of Judicial Reviews

Thought out time judicial review's responsibility had been to ensure there is no conflate to the â€Å"supreme law of the land† (The constitution) and it's democratic values. In Order to make sure that the system does not get influence from the elected officials. Our founding fathers have deliberately put in place judicial review in to the system. But in turn the judicial review itself is not democratic. Because the nine â€Å"independent † black robe elites have bias, and can not be remove. A Supreme Court justice is appointed by the president and must be confirmed by the senate. When the President appoints a court justice he usually appointed someone who is highly educated and have a close ideology as he, because he wants to influence the courts. But soon after they are appointed they loss ties with any political influence. Because they're appointed for life. No matter how bad of job they are doing, they are protected by the constitution. And can only be impeach if they have commended high crimes such as treason and bribery. In our history only five federal court judges have ever been impeached. In order for the courts to judge the case without any favorites, there is no room for any bias. If the court have bias they well not be able to give a good interpretation of the constitution. Insested courts often give inference on the cases. And putting the case in there own perspective. During 1933-1937 the Roosevelt's presidency (D&Z chapter 13 Page 347) the courts still had a philosophy of rugged individualism. The courts thou out the national industrial recovery administration, railroad retirement act, national farm mortgage act, agricultural adjustment act, And denied the federal government the power to regulate manufacturing, petroleum, mining, agriculture, and labor conditions. Only after National labor relations board V. Jones & laughlin Steel Corporation. How can the court say one thing and does another? The court says, â€Å"no person in the country should be denied equal protection of the law†. That give the blacks the right to vote, to attend integrated schools, to receive equal justice in the courts, and give congress the power to protect blacks from discrimination in public accommodations, employment, voting, and housing. But in (D&Z page 348) â€Å"Dennis V, United States the courts permitted the prosecution of communists for merely â€Å"advocating† the overthrow of the government and in communist government party. U. S. A V. Subversive activities control board it upheld the right to require registration of â€Å"subversive† organizations. It permitted congressional committees to interrogate citizens about their political view and upheld loyalty oaths and loyalty-security programs How can people say that courts are always right? And above all they are unbiased? That can not be the truth. As human beings we all have ideas and bias because at a very young age we learned and developed bias from our parents and friends. Some say that you could change the bias and idea if you get an good education you'll be able to have a higher tolerate but education only could change you so much. As beings we could only tolerate so much. When in crises and the issues are against us, we'll thou tolerate out to the window and take some form of action to suppress the opponent. That applies to all the mass, the elites, and even the courts. Then how can judicial reviews be democratic? how did the outcome of the American civil war impact modern America? American had not all way been an industrialize nation or a major player in the international market. In fact prior to the civil war American was this back ward predominate cotton-growing base south with an emerging industrializing north-east and a west that is the land of free farmers. Having a Combination of capitalism and feudalism in the cotton-growing south, where there are the halves (master) and the have-nots (slaves). The slaves do not own anything and are commended to the masters. This system is similar to feudalism, where the lords and servants have a close tied with each other. The southerner justerful it by saying:† it is natural form of human society, beneficial both to the slave and the master. the emerging industrializing northeast had an ideology of a more democratic and capitalistic idea. Last, but not the lease, the west of the free, their ideology are very close to the industrializing northeast. The ending of the war gave the north the power to unite the union as a whole. Because of a rapid growth in the textile industry the north was in need of laborers. The demand for laborers has sprouted emerging of a middle class. This enables the slaves to have the mobility to move up on the social structure. We must give credit to the middle class. Because they were the ones that really wanted to have the up bond mobility. With the help of education they created technologic advancements. That had created a growing industry with importing and exporting of goods. With a rapid growth of the industries the union was in shortage of laborers, and never before had the union depend more on the free slaves. Many of the free slaves have migrated from the south to the northeast and west creating their own communities. In order for the west to move their goods to the northeast and south, a good and suffusion transportation system is needed. In many of the modern nation they all have one thing in common with each other. They have a effusion transportation system, if you're want to be a major player you must have an mean of moving your products in a fast effusion and cheap way. The out come of the civil war is a chain reaction. By having the north wining the war, it brought down the last of the feudal system to its keens. The nation evolves from capitalism and feudalism to liberalism. From the liberalism it is destine that we are going to be come an industrialize nation. Because the north have won and the north is an emerging industrializing north. From an emergent-fueled nation demanded more labors. The once that don't have job now have. The ones that did not have an opportunity to have a wage-earning job now do. It gives the next generation an education. From the demanded labors the economy have sprout an never before seen middle class. Because of the education and the opportunity it go technologic advancement. By have all though things in the new and reform government it give everyone mobility. The impact comes in differn forms shape and sizes.

Academy of St. Martin in the Fields essays

Academy of St. Martin in the Fields essays The Academy of St. Martin in the Fields The Academy of St. Martin in the Fields presented and preformed exquisitely three separate works: two concerti by Bach and Haydn and a string arrangement based on a Schubert quartet (arranged by Mahler). All three performances included the virtuosic Joshua Bell playing the violin with the orchestra and also solo. Concerto for Violin and String Orchestra No. 2, in E Major by Johann Sebastian Bach was the first concerto preformed. Written in the Baroque period, the piece follows the Italian style of Vivaldi. The first movement, Allegro, was both light and upbeat. The musicians played higher notes and there was often a switch-off between solo and tutti. This particular movement must be very famous because even a person like me, whom has never been really introduced to classical music, can recognize some parts of the piece. The second movement, Adagio, was a much slower and more somber movement. Throughout the movement one could detect a very low undertone being played by the orchestra even when the soloist, Joshua Bell, played slightly faster or higher notes. Allegro assai was the third movement and had the same tone and pace of the first movement in order to end the piece on a high note, which is typical for concerti. Joseph Haydns Concerto for Violin and String Orchestra, No. 1, in C Major was the second work preformed by the Academy. Not just written in the Classical period, all three movements were stylistically classical as well. The notes were always played with a very crisp and clear sound. One could see as well as hear the attempt to make each note its own with the rigid body movements of the musicians, and the audience could see the musicians literally lifting the bows off of the strings of their instruments to clearly and deliberately make each note separate. The first movement, Allegro moderato was very lively and included the solo accompanied by the tutti many times...